Each of these 11 marketing tips is based on a marketing
strategy or tactic proven to boost sales. How many are
you using?
11 Powerful
Marketing Tips
Each of these 11 marketing tips is based on a marketing
strategy or tactic proven to boost sales. How many are
you using?
Tip 1:
Your customers buy your product or service to feel a
certain way after their purchase. Keep this in mind as
you develop your ads, web pages and other sales tools.
Use vivid word pictures to dramatize the pleasant
feelings your customers experience when they use what
you are selling. It intensifies their desire to have it
and motivates them to buy now.
Tip 2:
Continually test new advertising and marketing methods
...and old methods you never tried before. A good
guideline to follow is to allocate 80 percent of your
budget to proven promotions and 20 percent to testing
new things. Most businesses using this formula keep
growing regardless of changing market conditions and
intense competition.
Tip 3:
Reduce the size of your ads so you can run more ads for
the same cost. Don't be surprised if your short ads
generate a higher response than long ads - giving you a
bigger return for your expense. One of the most
effective ads I ever used was only 11 words.
Tip 4:
Print your best small ad on a postcard and mail it to
prospects in your targeted market. People read postcards
when the message is brief. A small ad on a postcard can
drive a high volume of traffic to your web site and
generate a flood of sales leads for a very small cost.
Tip 5:
Active, stimulating words and phrases keep prospects
interested in reading your sales copy. Look for dull
passive words and phrases and replace them with active
ones. For example, change a phrase like "...it's
practical and inexpensive" to "...it's fast, easy and
you save $99".
Tip 6:
After telling prospects what they gain when they buy
your product or service, tell them what they lose if
they do not buy it. Most people fear loss more than they
desire gain. Customers want your product or service so
they can enjoy the benefits it provides. But they will
want it even more if you remind them of what they lose
by not buying it.
Tip 7:
You can eliminate any last minute hesitation prospective
customers may have by announcing a pleasant surprise
near the end of every selling procedure. For example,
add an unexpected bonus to each transaction immediately
before the final action that completes the sale.
Tip 8:
You can boost your total sales volume and your average
size sale at the same time by combining 2 or more
related products or services into a Special Combination
Package. Set the price lower than the cost of buying
each item separately. This "special deal" will motivate
both procrastinators and bargain hunters to buy now.
Tip 9:
You always need to find new customers. But don't
overlook the sales you can easily get from your existing
customers. It's easier to get more business from them
than it is to get any business from new prospects.
Follow up with your existing customers to get more sales
of the same product or to offer them additional products
and services.
Tip 10:
How would you react if you got a personal "thank you"
from a business several days after you spent money with
them? You'd feel good and probably want to do more
business with them. Give that same feeling to your
customers. They will reward you with more business - and
a flood of referrals.
Tip 11:
Convert your customers into publicity agents. Develop an
incentive for them to tell associates and friends about
the value of your products or services. An endorsement
from them can produce sales you would never get with any
amount of advertising.
How many of these 11 marketing tactics are you using? How many have you overlooked? You are losing sales if you don't use all of them.