Quick Strategic Market Plan Questions

1. What are our products and services?


2. Who are our customers?


3. Why do our customers buy from us?


4. What sets our business apart from our competitors?


Marketing Plan Outline

1. Mission statement
        -What we want our business to be

2. Marketing objectives for next year and the next three years
        -They should be broad

3. Sales and profit goals for the next one and three years.

4. Products and services
        - Brief description by product/service lines, including proposed changes and any recent changes that would affect marketing goals.

5. Target markets
        - Should be listed and briefly described

6. Market potential
        - What size are the markets and what potential sales, profit, or other advantages does each have?

7. How we will achieve our goals?
        a. Overall strategy
        b. Competitive strategies
        c. Promotion strategies
        d. Pricing, Place, Sales, Practices
        e. Marketing and advertising budgets

8. Potential problems
        - Brief description, plus proposed solutions